3 Reasons To Hire A Boston Local SEO Company

Hiring a Boston local SEO company can have a positive impact on your local business. Search engine optimization seems like it might be easy to learn, but in reality–it just takes a lot of time. That’s why many of the business owners that try to do SEO themselves, end up failing.

SEO has a large umbrella in the digital marketing space.

We’re going to discuss what goes into successful SEO and why you consider hiring a professional.

Local SEO can bring you success

In General, SEO and local SEO are very similar. However, local SEO focuses more on driving local customers from local cities, towns, and neighborhoods to your website. SEO in general is for attracting anyone to your site whether near or far.

Here are some of the following strategies in local SEO:

Find local competitors and use keyword research

You want to monitor your competitors local SEO efforts closely and see how they rank for relevant keywords. When you find your competitors, take a look at their website. Then, analyze their content to identify what makes them rank higher than you.

Keyword research is one of the most important factors in SEO and you’ll keep an eye on your competitors keywords. The keywords you choose for your website and content will determine the reach and visibility of your site.

When performing keyword research, pay attention to:

The words people are typing into Google to find businesses like yours
The top pages that rank on the first page of the search engine results
What keywords those ranking pages have in their content

By researching and compiling a list, you’ll be able to choose keywords that will help you move up higher in the search engine rankings.

Use social media to get more website traffic

Everyone is online these days and people want to share, like, comment, and subscribe to everything.

If your business is not on social media, sign up for all of the platforms that make sense for your business. Social media is a great way to boost visibility, attract potential customers, and generate more leads.

This type of engagement can be beneficial. If you have a good product or service, you’ll want to engage with your customers as much as possible. Social media is one of the best ways to do that since it offers such direct B2B and B2C interaction.

Businesses hate competition and many companies will do anything they can to get ahead in the rankings. Sometimes this can even mean cheating. Although black hat SEO practices are frowned upon, many companies still try to keyword stuffing or rank for keywords they shouldn’t rank for.

But in the end, Google decides who is providing valuable content to customers. So just don’t use bad practices.

Optimize the SEO and content of your website

Optimization is very important. A few of the basics include having a strong title and meta description, as well as a detailed page content that’s updated consistently.

It’s also important that you optimize your Google My Business page and work on getting reviews from customers.

Reviews give potential customers more confidence in buying from your business. In fact, 95% of consumers trust online reviews as much as personal recommendations from friends and family members.

Additional factors that will help you rank higher for local Boston SEO can include:

Consistent and accurate information across online directory listings
Creating local pages based on relevant primary keywords called pillar pages
Writing supporting pages cluster pages that use keywords supporting your pillar pages

You want to make sure that your Boston local SEO company is correctly evaluating your only business for local SEO.

If they’re not, they could be wasting your money. At JTK Marketing, we give 100% because we want you to succeed.

But ultimately, you need to hire an experienced Boston SEO company that wants to give you the best ROI. If they can bring you more leads, calls, or sign-ups, then you make more money.

If you make more money than you can continue to pay for their services.

But before you start with any local SEO company, be sure to let them know your budget. Once they have that idea, they should create a plan or roadmap to keep themselves organized.

Roadmaps for local SEO are beneficial because it keeps everything running smoothly and ensures that everyone is on the same page.

Now, let’s talk about the three valuable reasons it’s important to work with a professional local SEO team.

These include:

They have the expertise, tools, resources, and knowledge needed for best SEO practices.
Your SEO team will be able to observe what is and isn’t working. This allows them to make changes as they arise to get the most ROI.
Cost and affordability. When you hire a local SEO company that knows what they’re doing, you avoid the countless hours trying to figure it out yourself. This allows you to focus on your business more and leave it to the experts.

Three reasons why hiring a professional Boston local SEO company is important

Expertise and knowledge to help your Boston business grow online

It’s difficult to keep up with all the nuances involved in SEO. When you hire an experienced company, you’ll automatically be working with people who know the best practices in SEO.

These professionals know how to strategize their time and implement changes that will help your business grow.

For example, if you are paying for SEO services and your team doesn’t have a game plan, it’s a guaranteed failure. So make sure they can give you some case studies, testimonials, or references to showcase their abilities.

As a local SEO company, we are experts in our field. We know what makes a page rank as well as how to navigate changes. We’ve seen all the tricks of the trade.

You can be confident that any work done by JTK Marketing will be done right.

Monitoring ROI to maximize profit and carefully paying attention to your budget

An experienced SEO company knows what is and isn’t working in any given campaign. They’ll be monitoring your ROI on a monthly basis, so they can make changes accordingly. This is 100% true even more so for PPC Ads. Ads can be expensive, so you want to make sure that they know how to spend your budget wisely for the most benefit.

Additionally, this will allow them to adjust your strategy based on new information or data they may have found regarding search engines or content.

But keep in mind that SEO is an ongoing process. As search engine algorithms change, so do the best practices for SEO.

It’s not enough to have your keyword in your content and write good material. You need to have a team that knows what is and isn’t working, can make changes accordingly, and optimizes your website for mobile devices.

A local SEO company can spot opportunities for improvement and give you details on how to improve your site rank in Google.

Affordable solutions and keeping costs low

Don’t let cost be the deciding factor when it comes to hiring an SEO company. A professional team works with budgets of all sizes, providing affordable solutions for businesses of all types. The difference between the best SEO company vs an amateur SEO company, is one of them knows how to spend your budget.

Make sure that you know what your budget is and stick to it. A good rule of thumb for digital marketing is to spend between 10%-20% of your gross revenue on marketing.

PPC ads can range between $3k per month and up to be most effective. Working with a company that cares about your results while keeping your budget in mind, gives you the best bang for your buck.

Outsourcing your SEO to a Boston local SEO company can be a great solution for all types of businesses. Whether you’re a large corporation or a small startup, they offer an affordable solution.

In many cases, outsourcing your SEO needs to a Boston local SEO company can be more affordable than hiring in-house talent. That’s because the overhead costs are reduced and there’s no need for a physical office space.

Make sure you hire an experienced Boston local SEO company that will provide you with the best ROI on your search engine marketing budget.

Hiring a professional SEO team will allow your business to grow and reach new customers!

Why is JTK Marketing the best choice for your local SEO in Boston?

Don’t settle for just any digital marketing company. JTK Marketing is the best choice because we deliver. We will evaluate your website and competition, create a step-by-step strategy, and then apply that strategy.

But keep in mind that SEO isn’t something that happens overnight, and we recommend at least a 3-6 month period to start seeing results. Also, we keep your ROI in mind through our processes.

So at the end of the day, search engine optimization is not something you can learn quickly or cut corners with. It takes a lot of time, research, and effort. Do you really want to waste money trying to learn it yourself, or hire a professional local SEO company?