Expert Off-Page SEO Services For Better Results

Are you looking for expert off-page SEO services for better results? Not sure which marketing company to reach out to? JTK Marketing can help with all of your SEO needs.

In simple terms, off-page SEO helps businesses establish domain authority outside of their actual website. And on-page SEO focuses more directly on your website. You can learn more about on-page SEO here.

Now, let’s discuss what off-page SEO is and why it’s important.

What are off-page SEO services?

Off-page SEO is the process of creating content and links to improve a website’s ranking in search engines. These links help your website build credibility from outside sources or other websites.

In order to achieve this, companies use keywords that are relevant to their business’ target audience. These keywords are then used for internal and external linking, along with other SEO tactics such as content optimization and keyword research.

How does off-page SEO work?

Off-page SEO primarily focuses on promoting your products, services, or your website from another source. Essentially off-page SEO is everything that points back to you and your website.

The two most common techniques used in off-page SEO include backlinks and content promotion.

With backlinks, you promote your website’s page in order to gain links from other sites that point to your website.
With content promotion, you share your content with everyone. This can be emailing bloggers, posting on social media, or reaching out to influencers. If your content is insightful and genuine, someone will eventually promote it.

The benefits of expert off-page SEO services

Off-page SEO is a more affordable option than on-page SEO

On-page SEO involves hiring an SEO company that knows what they’re doing and setting up a strategy. Whereas with off-page SEO, you can reach out to people yourself. Either in person, through email, or through social media.

Here are a few ways to achieve this:

Reach out to websites that have broken links. You can mention that Google sees their broken link as a negative and will hurt their SEO. But luckily you have the perfect article that can replace this link. Then share your link and ask for the new spot on their site.
Start posting on your social media as much as you can and spread awareness of your brand or content. Word of mouth is the absolute best long-term marketing strategy. It’s better than any type of marketing money can buy. Good content sells. Good products sell. Authenticity sells.

You can use off-page SEO to increase organic search engine rankings

Off-page SEO indirectly affects your rankings on Google. Let’s say a website, blog, or influencer is deemed trustworthy by Google. If that website, blog, or influencer gives your website praise, Google will see you as trustworthy. However, your business needs to be solid online to begin with. Let’s say instead, you’re a scammer who sells bad products with bad reviews. If someone promotes you, Google will already know your product or service is bad.

You want to start with a good product or service. Google will always know if your intentions are good. If they are good, Google will see your high authority endorsement from someone else as credible.

Different types of off-page SEO

Social media posts and links
Backlinks from other authoritative sites back to yours
Guest posting on others blogs
Blog articles that link back to you
Podcast referrals
Newspaper mentions

As you can see there are a few different types of off-page SEO services, but the most common is link building or backlinks.

This service typically includes finding and creating backlinks that are relevant to your company or blog. Also optimizing those backlinks, so they are more likely to rank on the first page of Google or other search engines.

Still another type of off-page SEO service is content creation. With this service, a professional writer might create new blog posts or articles for you in order to help your business grow online.

Another widely used off-page SEO service is called link removal. With this service, a professional SEO removes spammy links from linking back to your website. This can lead to increased web traffic and better rankings on Google and other search engines.

Tips to get the most out of your off-page SEO

Off-page SEO doesn’t have the same reputation as on-page SEO services. There are many misconceptions about off-page SEO. It is important to remember that off-page SEO is still very effective for companies of all sizes.

The most important thing to remember is off-page SEO services need to be strategic in your placement. You want to get the best results possible, so think about where your ideal customer is and make sure your links are placed there.

Another great tip? Avoid keyword stuffing. This will help increase organic search traffic and reduce the risk of being penalized by search engines.

Because SEO doesn’t happen overnight, an excellent investment in an off-page SEO service can yield benefits for years to come.

Hiring an expert to help with your off-page SEO

If you’re not sure you can handle off-page SEO yourself, just leave it to the experts at JTK Marketing. Off-page SEO can be extremely time-consuming, and we understand the fastest way to accomplish your goals.

So do you need off-page SEO help? Or something else? An SEO Audit, local SEO, PPC Google Ads, or basic advice? We have you covered!