Expert SEO & SEM Audit Services

Search engine optimization (SEO) and search engine marketing (SEM) are two of the most important ways to improve your business by getting found on Google. SEO and SEM audit services can completely catapult your business’ conversion rate.

To effectively market your business online, you need to rank higher in the search engine results pages (SERPs) and attract potential customers.

If you have trouble ranking organically, SEO takes time to see results. If you don’t want to wait for SEO to start working, adding additional PPC ad efforts is faster. And if you’re a brick-and-mortar business and need local SEO services, you can focus on both local SEO and PPC ads together.

The help of an audit and performing keyword research to improve your ad campaigns, you should see great results.

Many people don’t realize how much work is involved with both SEO and SEM or how they drive traffic, leads, and sales for companies. 

We understand that it can be overwhelming when you’re not sure where to start or what services will best suit your needs.

So let’s talk a bit about SEO and SEM and how they’re beneficial.

What is SEO?

Search engine optimization helps you rank higher in the SERPs, which increases your visibility, then increases your traffic, and ultimately gets you more leads. 

Most find SEO intimidating because it looks complicated and time-consuming… and those people are correct. It is complicated and it is time-consuming. 

But our experts at JTK Marketing will make it easy for you. We’ll provide an easy-to-understand overview for you once we perform our audit. We’ll cover how it works, what packages we offer, the benefits of our services, and how they can impact your business.

What is SEM?

SEM consists of running PPC ads online to catch the attention of potential leads and customers searching Google. Since SEO takes time, running ads will get you more exposure on Google without having to wait for SEO efforts to take effect.

With SEM, you have the power to drive traffic and boost your rankings in SERPs. This works by targeting people who are searching online for products and services like yours. And when it comes to generating leads and sales, SEM is a great way to reach potential customers at the right time.

We target them by using specific keywords that competitors may not be using. 

Utilizing our SEM audit services will help you take full advantage of digital channels to get your message across. It’s important to take advantage of every possible marketing opportunity available to you, and that includes investing in SEO and SEM services.

With our SEM audit services, we’ll get you started on the right path to success! And while both SEO and SEM services are valuable by themselves, they work even better when used together.

Why are SEO and SEM important to my business?

Almost everyone is online nowadays and the majority of people will use a search engine to find what they’re looking for. So you need to make sure that SEO and SEM are a part of your business plans. If they’re not, we can guarantee your competitors are using them.

The first step when considering an SEO or SEM strategy, is to find a professional that can assist you. We recommend using our services because we evaluate your goals, your budget, and give you realistic expectations.

And as a business owner, you probably don’t have the time, skills, resources, or expertise. All of these are necessary for a solid digital marketing strategy. 

The digital marketing umbrella is extremely large and can be overwhelming. From keyword research to content evaluation and page optimization to writing ad campaigns that sell your services. If you don’t know what you’re doing, it’s easy to waste money without driving conversions.

At JTK Marketing, we care about your ROI, and we take our time to research your online reputation. We also research your competitors to maximize your growth potential as well as your budget.

JTK Marketing’s SEO & SEM Audit Services

SEO and SEM are two of the most important aspects of online marketing. In order to properly market your business online, you need to rank high in SERPs and attract potential customers with SEM and SEO services. But you need to have a professional and fresh outlook on your business to start with. If your campaigns or online strategies aren’t working, our audits will find the problem, fix the problem, and create a strategy moving forward. 

Here are 3 reasons why you should consider our SEO & SEM audit services

1. You’ll get a personalized digital marketing solution that fits your company’s needs.
2. You’ll have an SEO and SEM expert working on your business who knows exactly what they’re doing.
3. It’ll save you time to focus on what you need to continue growing your business.

Conclusion

Whether you live in Chicago, Dallas, Boston, or another country, your business needs to be visible online. If you’re having issues getting traffic to your site, search engine optimization and search engine marketing are the best for online opportunities.

First, we’ll review your current SEO and SEM efforts with an audit. Next, we’ll decide if a PPC ad campaign is right for you. Lastly, we’ll create a detailed roadmap to maximize your ROI.

If you’re not sure if SEO or SEM are right for you, JTK Marketing offers free professional SEO and SEM consultations. That’s right, absolutely 100% free!

To learn more about our SEO and SEM audit services, contact us today!