A Local SEO Company Can Boost Lead Reach

Hiring a local SEO company can be a huge asset to any local business. Whether you’re located in Chicago, Dallas, or Paris, you want the locals to find your business online.

That’s because local SEO is a powerful and effective marketing tool. It has the ability to increase visits and lead generation by targeting your customers in their own backyard.

Below are some of the fundamentals behind local SEO, why it’s important, and how you can get started today.

What is Local SEO?

Local SEO is the process of optimizing your website for specific geographic locations like cities, neighborhoods, and zip codes. This is also known as geotargeting. This type of marketing approach targets your customers in their own local area.

It’s important to understand that a local SEO company focuses on providing locally relevant content on your website. This type of marketing tactic can be an effective strategy for small businesses who don’t have the budget of larger companies.

Local SEO has three main goals:

Increase targeted visitors to your website
Bring more traffic to your physical location
To generate more sales by generating leads

Why Local SEO?

Many businesses are turning to local SEO to generate high-quality leads. To learn why, let’s dive into the top three reasons why local SEO is an effective tool for companies.

It can increase your site visibility

Local SEO gives you the opportunity to show up on the first page of search results for local related searches in your area. This will allow potential customers to find you easily as they’re looking for a product or service in your geographical region.

It can drive traffic to your website

Focus on ranking higher in local search results to get more visits from people looking for products or services in your neighborhood. You can even use Google Maps listings and Google Places to boost your online presence and rank even higher in search results pages.

It has the potential to increase lead generation

That’s the best thing about targeting qualified prospects in their own backyard. It gives anyone utilizing local SEO practices the ability to increase leads and sales.

Research shows that local SEO is successful at generating high-quality leads. That’s because potential customers are searching within close proximity of their home or work.

Are you interested in learning more about how these benefits could help grow your business? Keep reading!

How Local SEO Works

The idea behind all organic SEO, is to increase the authority of your website. If you’re able to tell Google that your website is valuable, honest, and insightful, it’ll be a winner.

You want to rank higher on search engine results pages (SERPs) for local queries, so you can capture leads. This means if you have valuable content, positive reviews, and a tried and true business, you’ll be in good shape.

SEO in general takes a long time to learn and perfect. Many business owners will try to avoid paying professionals to take the tasks on themselves. But they’ll soon learn that it takes up their time, isn’t easy, and they’re actually losing money in the long run.

With that being said, if you want to have some insights for yourself, here are a few areas to get you started.

Optimizing Your Website for Local SEO

One of the best ways you can start to gain traction in your local SEO campaign is through optimizing your website.

In order to optimize your website for local SEO, you’ll want to make sure that it’s mobile-friendly and has a strong call-to-action.

You should also make sure that your business information is clear and easy to find. This will help customers determine whether or not they should contact your company.

Since local SEO is about location, you’ll want to make sure that the address of your business is easy to find on your site. Also make sure that your hours of operation, services, and phone number are visible on your site.

The best place to put your information is on your “Contact Us” page.

If you have a brick and mortar location, it’s important that you list its address as well as a map marker. You want your potential customers to know exactly where to go once they’ve clicked on your listing!

As you can see, there are many things you can do to optimize your website for local SEO to increase visits and lead generation!

How to Get Found on Google Maps

When you’re first starting out with local SEO, it can be challenging to get your business found on Google Maps. It’s important to remember that Google Maps is the first place people look when they’re searching for a business.

Luckily, there are some simple steps you can take to make sure your business appears. When creating or editing your Google map listing, make sure the following information is included:

Correct Business Name
Address
Phone Number
Hours of Operation
Services Offered
Website URL

After updating all this information, make sure you also update your page with photos and video content. The more content you have on your page, the better chance you have of showing up in Google Maps!

Should I hire a professional local SEO company?

At the end of the day, you can do anything you put your mind to. Whether it’s fixing a car, a computer, a website, or your online presence. The big problem is that no matter the obstacle, there’s always a learning curve, and it takes time.

If you don’t feel like dedicating tons of hours per week to learn a new profession, you should hire a professional local SEO company. That is the bottom line.

Business owners that need a bump in traffic don’t have the time to sit around learning a new craft. That’s why hiring a local SEO company can benefit you.

At JTK Marketing, we specialize in keyword research, competition research, SEO, local SEO, and SEM services including PPC ads. This means that we can do all the work, and you can focus on what you need to. Contact us to perform a website SEO audit. This allows us to check your technical SEO, on-page SEO, off-page SEO, and more.

Since we offer free SEO consultations, this gives you the ability to see why we’re the right team for the job.

How do we know we’re the right local SEO company?

Because we are result-driven SEO professionals, and we take pride in taking care of your SEO so that you don’t have to.