Guide To Hire A Campaign PPC Consultant

It’s not always easy to find the right Google Ads PPC consultant for your business. You may be under pressure to hire someone quickly. But it’s important to ask them the right questions, see what they’ve done, and trust them completely.

Whether your PPC specialist sends you an account update email once per month or works with you on a day-to-day basis, both matter. Either way, it is important to carefully choose who you entrust with your paid marketing.

Remember, consulting is important and your advertising campaign reflects your brand and business online. It’s also important to understand if PPC marketing is the correct path for you.

Google Ads cost money and a PPC consultant is in charge of that money. This means the stakes are high to hire the right consultant to advertise for you.

So how do you find the right PPC consultant for your business?

You could ask a friend in your industry if they know someone or search online. But these approaches can take up loads of time and energy. 

To make your life easier, we’ve created this guide for hiring a PPC consultant. 

What Is A PPC Consultant?

A PPC consultant specializes in the web marketing discipline of pay-per-click (PPC) advertising. PPC refers to the process of things surrounding advertising.

Unlike SEO, which can take months to see traffic from, PPC can get you in front of people almost immediately. So if you’re looking to get in front of a lot of customers fast, then Google Ad campaigns are the way to go. 

JTK Marketing specializes in managing your PPC Google Ads account. To learn more you can either schedule an appointment or give us a call. 

Other tasks that PPC consultants do are analyze keywords, pricing, and the competition. This allows them to make educated decisions based on competition and your budget. 

Some of the tasks a PPC consultant does include:

• PPC account-setups
• Creating PPC campaigns
• Managing PPC campaigns
• Tracking, testing, and monitoring performance
• Performing keyword research
• Optimizing landing pages
• Develop reporting dashboards
• Conducting market analysis 

Why You Should Hire A PPC Consultant To Manage PPC Google Ads

PPC consulting is a valuable asset to any company. According to studies, as much as 80% of marketers will see success through PPC advertising. With such promising numbers, it’s no wonder many businesses are considering hiring consultants.

However, before you hire a consultant for your business, you should know some important things.

What Makes A Great PPC Consultant?

First and foremost, the ability to research and learn about your company. Before you decide on a PPC consultant, make sure they have experience in the industry and understand your brand’s needs. 

They should be able to give you advice tailored specifically to your industry or niche. Like local SEO, it’s easier to get results in a non-competitive niche and non-competitive cities. 

For example, if you make custom ceramic salt shakers from a small city in Idaho, it will be easier for you to get found. But if you’re an injury lawyer in the middle of Los Angeles, then you are flooded with competition in a competitive city. 

The reason is because with PPC Google Ads, the pricing is based on competition. So you might consider a larger budget if you’re in a competitive industry and target location.

Keep in mind that your competition might have deep pockets. If that is the case, your PPC consultant may need to get creative with writing and keyword research. 

Benefits Of Hiring A PPC Consultant

The benefits of hiring a consultant seem obvious: 

1. You gain access to skills outside of your own team members’ abilities.
2. Can help increase conversions and sales conversion rates. 

But this isn’t always the case with every business model. 

In fact, if your marketing team is already successful with SEO, PPC might not offer much benefit at all. 

So it’s important for companies to take into consideration their current marketing situation before moving forward with Google Ads.

How To Find The Right PPC Consultant For Your Business 

Who is the right person for your business? 

It’s important to spend time getting to know the person you want to hire. 

Before they start, set up a face-to-face interview and ask questions that will help you figure out if they are a good fit.

1. What experience do they have? 
2. Do you like their personality? 
3. What does this candidate think of your business? 
4. Will they be a good match for your team? 
5. Dig deep and ask the tough questions! 

Working With Your New PPC Consultant.

The key to success with PPC is consistency. 

This means maintaining an ongoing campaign that’s updated with new optimizations, adjustments, and data. Your PPC consultant will play a crucial role in your day-to-day operations by continually monitoring campaigns and working with you to make adjustments.

This may sound intimidating, but it’s not. If you’re looking for a company with a great track record and knowledge, then JTK Marketing can make it easy for you. 

Why choose JTK Marketing For PPC Consultations?

JTK Marketing is a Google Partner which means our PPC management is over $10,000 in ad spend in the past 90 days for businesses.

It’s also important to note that if you hire someone that doesn’t know what they’re doing, you could bleed money fast. We are very conscious of our spending, and we make sure you know where your money is going each month.

In addition to PPC, we can also help with on-page SEO, off-page SEO, local SEO, Google Analytics, and more!